“Pearls in the Crown of the Earth” is a project whose purpose is to show how much ECOL is related to nature and the environment. As part of the Ecol brand promotion, he co-organized and participated in projects to occur in unique places on earth, especially those that have an impact on global climate change.
Three places have been selected: Arctic – Alaska – with the highest peak in North America – Mt. Mc.Kinley. Denali is a very specific mountain. To get it, you must bring all your equipment on your shoulders. 8 people from Poland took part in the expedition in 2008, including Wojciech Falkowski, who was its manager. Responsibility for group safety and climbing support was secured by the famous climber Maciej Berbeka. From Talkitna the team was transported to the glacier at an altitude of 2000 m. Then, ski-touring began to hike to the base. The weather conditions were truly arctic. Frequent changes of weather, heavy snowfall, wind and sun made the trek extremely hard and unique. An important element of the trip was to care for cleanliness. All garbage, including manure, was collected in special containers so as not to contaminate this wonderful area. The goal of the trip – reaching the summit – was not achieved due to very bad weather conditions. Nevertheless, contact with nature, interesting conversations with park guards and real, two-week survival on the glacier outside the Arctic Circle left an unforgettable experience. The Ecol logo was a permanent element of each camp and members of other expeditions could learn about the scope of Ecol’s activities.
Antarctica – with the highest peak – Mt. Vinson – is a very important natural element of the continent located at the very end of the Earth. The thickness of the Antarctic ice sheet is a great source of drinking water for the inhabitants of the earth. It is also an indicator of the planet’s global warming. Unfortunately, every year the ice cover of this continent decreases. What is very important, while we can observe many animals (birds, seals, sea lions) by the ocean, in the center of the continent there are practically no traces of fauna or flora. The area around Mt Vinson is a beautiful white desert. For this reason, just like in Alaska, there is a great deal of care about maintaining immaculate purity. The point is that local conditions should be kept unchanged. The climatic conditions that prevail here are really extreme. Winds with a force of 100 km / h and temperatures below minus 20 degrees are commonplace. Our international expedition [including 4 members from Poland] experienced frost minus 45 degrees Celsius. Despite such climatic conditions, on February 11, 2011, the flag of Ecol flapped at Antarctica’s highest point. The expedition was organized by Antarctic Logistic Expedition and ended with full success.
Asia – with the highest peak of Mt. Everest. The purpose of this trip was to enter the “Roof of the World” and promote environmental care practices. The Himalayas are the main source of drinking water for much of Asia, including China and India. Initially, the expedition was to take place in 2018, but for operational reasons, the expedition was moved to 2019. The international expedition was organized by the American company Madisson Mountaineering under the leadership of Garrett Madisson. The summit of Mt Everest was reached on May 23, 2019.
The “Pearls in the Crown of the Earth” project is planned for 2008-2019 to mark the development of Ecol in the next decade of its activity. The presence of Ecol people in such spectacular places builds the company’s image and really marks the company’s business activity on foreign markets. The dynamic development of brands from the Ecol Group is a success supported by the effort of many people, but also by real actions building the image of companies involved in environmental protection. We believe that the project’s success has further strengthened this image.
Supporting initiatives promoting activities for the protection of the environment and water resources is a key direction of the corporate social responsibility strategy implemented by Ecol and the Ecol Group companies. By engaging in expeditions such as “Pearls in the Crown” we show the brand’s attachment to nature, in its purest release, appreciating the passion and perseverance of the people involved in this project.
